I figure that it's worth noting some well know and less well known inpirations for this blog - mainly so I remember myself why I started it.
Some of the more popular easy read books related to the topic:
Dan Gardner: Author of Risk - The Science and Politics of Fear.
Richard Thaler and Cass Sunstein: Authors of Nudge.
Donald Norman: Author of The Design of Everyday Things and Emotional Design.
Dan Airley the author of Predictably Irrational
Kim Vicente author of The Human Factor
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